The two-day Tag Heuer best replica watches UK Collectors Summit was held this past Monday, September 12th, 2016, at TAG Heuer’s headquarters in La Chaux de Fonds, Switzerland. It was the second edition of a similar summit held in 2013, with the idea to invite a handful of collectors to exchange ideas, experiences, and above all, share their pre-1985 beauties. Only this time, the enthusiastic collectors were joined by members of the press. Why? Well, you might have noticed that under Jean-Claude Biver’s leadership the TAG Heuer brand is changing. One arm of the historic watchmaker will be positioned in the past with a continued focus on heritage models, and the other will be duly focused on today with a focus on modern culture. In other words, the brand intends on serving its existing fans while at the same time attracting new ones.
The summit included a visit to the manufacture in La Chaux de Fonds, the case factory in Cornol, and the movement factory in Chevenez. During our tour of the main manufacture, we saw the different stages of watch assembly, which are becoming more and more mechanized (efficient). In this particular segment of watchmaking, I personally don’t miss the “manual labor” aspect, nor do I consider automation as a “B category” of “real” watchmaking. Quite the contrary, in fact: the more industrialized the process, the cheaper it is to build, and the more precise are the final products. In other words, when done well, it means higher quality with higher volume. The outcome is cheaper prices and a better perception on behalf of the end client. That goal is very doable, in my opinion.
For me, the most interesting part of the waterproof Tag Heuer fake watches Summit was touring the restoration room where the director explained the different procedures used to restore antique pieces. I saw a beautiful Mikrograph ready to be restored and even tried on a Skipper watch that belonged to the director. The most striking object in the room, however, was a safe packed with thousands of dials from discontinued models, guaranteeing restoration for years to come.